I spent years inside the British supplement trade - two brands, both of which I watched grow. And I watched what growth did to the formulations. Once the customers were won, everything moved one way: fillers up, actives down, price up. Clever commerce. It had nothing to do with what was in the capsule.
I was 27, tired all day and running on empty, and there was nothing on the shelf I could take in good conscience - least of all the things I'd helped sell.
So I spent three years on the other version. Every ingredient, every dose, held against the evidence rather than the margin. What didn't hold up didn't go in.
Virility Max Booster is the result. 14 actives, full doses, printed on the pack. Nothing behind a blend. That is still the whole of NutriCals. The formulation is reviewed against new evidence, never against the cost sheet - and if it changes, we say so. The man on his third bottle gets the same capsule as the man on his first.